Media training for sports clubs and individuals
Group media training for sports clubs
Media training is a crucial aspect of public relations for your brand. My workshop, 'How to maximise your media exposure' delivers numerous benefits to your club:
Confident and effective communication
Players learn to speak clearly and concisely to the media, using appropriate language and tone. This builds their confidence and helps them tailor their message to their audience, whether speaking to reporters or addressing the public directly.
Clear, structured messaging
Individuals learn how to articulate their key points, answer questions accurately and avoid getting sidetracked or drawn into discussions that are not relevant to their message.
Effective crisis management
Clear and effective communication is essential in a crisis. Media training teaches individuals how to handle tough questions and avoid making statements that could exacerbate the situation. Training helps individuals to manage a difficult situation effectively and minimise negative media coverage.
Positive relationships with the media
By learning how to interact with reporters, answer questions effectively, and provide valuable information, individuals and organisations can establish themselves as credible sources of information, which can lead to positive media coverage and increased visibility.
Better understanding the media landscape
Individuals learn how to approach different media outlets, identify which ones are most relevant to their message, and how to effectively communicate with reporters.
Improved performance in interviews and public appearances
Your players become more comfortable with interviews and public appearances. They learn how to prepare for interviews, develop key messages and anticipate potential questions. It can also help them deal with nerves and stay on message.
Protects your reputation
Learning how to avoid making statements that could damage your reputation or cause controversy is crucial. Training helps you to respond to negative media coverage effectively and protect your reputation in the face of criticism.
All training is bespoke, practical and highly interactive and focused on upskilling and building player confidence to shine in the media.
One to one media training
This unique one to one media coaching programme, 'Into the Studio', is for sports professionals who want to embark on an exciting career in broadcasting once their playing days are over. It's vital to be able to hit the ground running and make a great first impression so it's essential to invest in developing your skills before you start. Everybody is different, so everything is tailored to the individual client.
You'll learn how to:
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perform at your best in a broadcast environment
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avoid costly mistakes
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be a professional pundit
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give your broadcaster exactly what they want
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get booked again!
We'll work in a mobile studio at a venue of your choice or in a fully equipped television studio.
This top class, step by step broadcast training is tailored around your media experience and career goals. It is delivered through recording, play back and analysis of your performance at every stage building your confidence to succeed.
There is no hiding place when you become a broadcaster. It's an exciting but challenging environment. Work with me to set yourself up for success in your new career. We'll work together to build your confidence, minimise the chances of you making mistakes, and be the best that you can be.
Outstanding Reviews
Clare Tomlinson,
Sky Sports News
He has such high standards. If you want to learn about broadcasting, you're in exactly the right place.
Sue Smith,
England & Sky Sports
Rob Wotton,
Sky Sports News
His professionalism and dedication to his art is second to none. If he passes on even a tenth of his knowledge, you'll be well ahead of the game.
FAQs
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What is media training?Media training is a process that prepares individuals or organisations for interactions with the media. Clients learn how to effectively communicate their messages to the media, and how to handle various media situations such as interviews, press conferences, and crisis communications.
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Why is broadcast training important?Broadcast training is important because it can help individuals and organisations effectively communicate their messages to the media and the public. Media training helps individuals and organisations to be more confident and polished in their interactions with the media, which can ultimately lead to more favourable coverage.
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Who should receive media training?Media training can be useful for anyone who may have interactions with the media, including executives, spokespersons, public relations professionals, and even regular employees. It can also be beneficial for individuals or organisations that may be facing a potential crisis or negative press coverage.
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What are the key skills taught in broadcast training?Broadcast training typically covers a range of skills, including message development, media relations, interview techniques, crisis communications, and public speaking. Specific skills may include developing key messages, preparing for interviews, responding to difficult questions, handling hostile interviews, and delivering effective sound bites.
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What types of media are covered in media training?Media training can cover a range of media types, including print, broadcast, and online media. It may also cover social media and other emerging forms of media.
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What are the benefits of being trained for broadcasting?Some of the benefits of broadcast training include increased confidence and preparedness in media interactions, better messaging and communication skills, and improved ability to handle difficult or controversial situations. It can also lead to more positive media coverage and better relationships with reporters and journalists.
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Can media training be done online?Yes, media training can be done online using video conferencing and other remote technologies. This can be a convenient and cost-effective option for individuals or organisations that are unable to attend in-person training sessions.
“The first 90 minutes are the most important.”